It is perhaps ironic that in the midst of financial turmoil a new 4 billion dollar turnover company has been created. Sir Martin Sorrell now sits at the head of the second largest research company in the world and remains optimistic not only for the future of his new creation but for the short-lived nature of the global financial crisis. He does advise future entrpreneurs however to look to countries such as China and Brazil for opportunities of making a fortune. Surely with his global experience it is about time he was offered a “goat” appointment by Gordon Brown!